Morristown, Tennessee: Tony Hawk's next skatepark

Tony Hawk in action

I believe the city of Morristown, Tennessee would benefit greatly from applying for the Tony Hawk Skateboard Foundation Grant.  According to their website, the Tony Hawk Foundation seeks to foster lasting improvements in society, with an emphasis on supporting and empowering youth.  The Foundation supports recreational programs with a focus on the creation of public skateboard parks in low-income communities.  The belief by the Foundation is that the skateparks can teach the youth lessons that will last their entire lives.  The hope is that the public will see that these kids are not troublemakers or delinquents as popular images would make you believe. But rather they are good people looking for an outlet to have fun.   In many communities, skateparks have become the outlet needed to break these misconceptions.  

Red dot = Morristown

 I feel the city of Morristown, Tennessee is a good choice to receive the Tony Hawk Skateboard Grant.  The city is nestled in the East Tennessee Smoky Mountains.  It is approximately equal distance between the larger cities of Johnson City and Knoxville, Tennessee.  The closest skateparks are in the towns of Gatlinburg, Johnson City and Knoxville, Tennessee.  Those cities are all approximately 45 miles away from Morristown. If we look at the demographics of Morristown we find that there are more than 27,000 people who inhabit Morristown, making it the 23rd largest city in the state of Tennessee.  Just over 33% of those inhabitants are under the age of 24.  This gives the city a large amount of people who may be interested in using a skatepark.  Twenty-five percent of children under the age of 18 live below the poverty line.  This skatepark would give Morristown the ability to help provide activities for their at-risk youth.   Also, it would help expand the sport of skateboarding to a population of Hispanic youth.  With just over 15% of the city's population being Hispanic, Morristown has a sizable amount of Hispanic citizens.  These demographics tell us that Morristown has a sizable at-risk youth population that could greatly benefit from a skatepark. 

The city of Morristown previously had a skatepark in the city, but it did not last as it was not taken care of by the city. An outside grant from Tony Hawk's foundation would help with the upkeep of the skatepark, and promotion of the skatepark to the citizens of the area. There are many outdoor activities for Morristown's youth to participate in.  The city is situated in the foothills of the Great Smoky Mountains.  It is located in the Cherokee Reservoir of the Holston River.  Panther Creek State Park provides tourists and citizens with the ability to boat, camp and fish, among other things.  These activities provide a great opportunity for Morristown's citizens, but they do cost money.  Money that many households and children do not have.  A skatepark located in heart of the city would provide with its many youth the ability to relax and have fun while staying out of trouble.  The skatepark could also bring many events to the area to attract participants and spectators.  Another positive aspect of the skatepark being built in Morristown is that it's an area that is relatively unknown for its skateboarding.  Let's face it, people do not usually think of Tennessee when they think of skateboarding.  This would give Tony Hawk's Foundation the unique ability to not only help at-risk youth, but also help the sport of skateboarding grow as well, by introducing it to new participants.


A great partner to help with the implementation of the Tony Hawk Skateboarding Foundation Grant would be the Department of Parks and Recreation for the City of Morristown.  Their purpose and objective is to provide year round wholesome leisure activities for all ages, neighborhoods and walks of life.  By partnering with the city, it will give the skatepark added legitimacy.  The department sponsors, runs and organizes youth and adult athletic leagues on a continuous basis throughout the year.  This means they have the ability to organize and plan specific events that involve the skatepark.  Being a part of the city government, they have the staff and organizational tools needed to run the skatepark.  The city has an extensive network of parks and facilities that could be home to the skatepark. The city has a BMX bike track, the skatepark could be a wonderful addition to that area, as the two sports are closely related to each other.  Included in the city are two recreation centers and at least 15 parks and playgrounds.  The city offers a wide variety of basketball courts, soccer fields, tennis courts, and softball fields as well.  This shows that the city of Morristown is committed to providing recreational activities and places for their citizens to play.

I believe the city of Morristown is a great potential inhabitant of a Tony Hawk Skateboard Park.  The city has a large amount of at-risk youth, who can be helped by a skatepark.  The city's Parks Department has shown the commitment necessary to provide their citizens with recreational activities and outlets.  These factors make the city of Morristown a perfect potential candidate to receive the Tony Hawk Foundation Skateboarding Grant. 

 

The Future of Sports Media

I believe that the future of sports media will be dominated by choice.  Sport media organizations will seek ways to offer their viewers as much choice as possible in what sport programs they consume.  They will need to do this because of the fragmentation of sports media.  The Internet along with the fragmentation of cable programming has forced sports media to find alternate ways to reach their audience.  As we can see through ESPN's implementation of their ESPN3 network online.  This program offers viewers with certain cable subscriptions the ability to watch a variety of different college football games online even if they are not being broadcasted in their local market.  ESPN is giving their viewers a choice by allowing them to log in online and view the game of their choosing.  It allows ESPN to reach more viewers and in turn create profits for their organization.  ESPN showed a commitment to innovation by creating their ESPN3 online network. 

Sports media organizations will also have to find new ways to reach audiences.  This will require an innovative management team, that is unafraid to take chances.  We have seen the proliferation of mobile phone companies and their partnerships with different sports organizations.  ESPN and The NFL have partnered with cell phone companies to offer their services through the mobile phone providers service.  Subscribers now have the ability to access programming with the touch of a button on their cell phone.  This has created more competition within the market.  I believe in order to reach new audiences sports media organizations will look for ways to close the gap between them and their audience, and make their programming more user friendly.  They will also make their programming more interactive for the consumer, and search for ways to create an environment that promotes interaction between organization and consumer.  We see this currently in the sports media, as most sports writers, analysts and anchors have their own Twitter account, which allows them to communicate directly with their consumers. 

Due to the billions of dollars at stake within the sports media industry, we have seen different sport organizations become their own media entities.  The Yankees really began the trend by creating their own television network, so that they could show their baseball games.  This allowed them to create programming, attract sponsors, and create mass amounts of profit, which they funnel back into their organization.   The NFL, MLB, NBA and NHL have all created their own television networks with their own programming.  This has allowed them to reach a larger audience, and be able to promote their organization the way they want to without any outside interference.  I believe in the future we will see more individual teams taking this same path and become more of separate entities that are part of larger organizations.  They will create their own networks because they see there is a lot of profit to be made, and it will allow them to control the product that is sent to their consumers.  The technology is now there that will allow them to do this, while making a profit. 

The future of sports media will be dominated by the sports media organizations and their need to reach audiences.  They will need to find ways to continue to proliferate their content through a variety of channels. They will also need to offer multiple choices to the consumer, so that they can retain their audience.  Technology has had a huge impact on the way viewers, readers and listeners consume their sports.  Even in the last few years, we see a huge impact on the interaction between consumer and sports media organization.  These changes will only become more pronounced as time progresses and technology improves even further.  The future of sports media will be dominated by those organizations that are creative in their ideas and aggressive in the way they attempt to improve their business model.

Sports Deadlines: Many Factors Go Into Meeting A Deadline

I recently had the "pleasure" of attending the Cleveland Browns and Tennessee Titans football game at Cleveland Browns Stadium.  In response to the game, our instruction for class was to write a 400-page news article summarizing the game and highlights of the game.  The Cleveland Browns were destroyed by the Titans 31-13, and the game was out of reach for the Browns by the end of the third quarter, so it allowed me to craft the beginning of my news article before the game had even ended. 

In a game that's a blowout like this the writer can start crafting their article before the game ends and make necessary updates to statistics and plays of significance later in the game, while they're finalizing their article.  So, this game gave me the ability to have a "headstart" on my work.  By the end of the game, I had crafted the first part of the news article because the major plays had already happened in the game.  If I were a professional sportswriter I would have used my laptop in the press box to write the beginning of the article.  But, since I was in the stands I scribbled a few things down on my smartphone that I wanted to make note of and had the beginnings of a good story.  The blowout was definitely something that helped facilitate the article.

To complete my article I needed accurate statistics about the team performances and the individual player performances.  In a press box, the writer would usually be given different statistics throughout the game and at the end of each quarter by someone working for the home team.  In this particular case, I had to wait until I made it home from the game to access statistics and other valuable information about the game on the Internet.  I only had a few notes that I made from the game while sitting in the stands.  The advancement of technology in this case definitely helps the writer craft articles more quickly than ever.  Since the game ended at 400pm, and I had the Internet to help with statistics it made my job much easier. 

It would have been much more difficult to meet my deadline if the game had a later start time and if the score had been closer.  If the game would have been closer I would not have been able to begin my story as early as I did.  It would also meant that I would have had to make more edits to the article before the finalized article was sent.  This would have caused me to spend much more time on the article.  If a game starts later in the day there is no way for a sportswriter to know when the game will end, so it may have caused trouble meeting my deadline at 11:55pm if the game had ended around 10 or 11pm.  Since the game was completed relatively early in the afternoon it allowed me to "fine tune" my article and make any edits and clean it up before it had to be submitted.

Technology has made it much easier for writers to do their jobs.  Information about players, teams, and matchups is available any time the writer wants to access it on the Internet.  It makes it easier for the writer to include pertinent information in their article.  It also allows the writer to approach the story from different angles because they have such detailed information available immediately.  This flow of information can usually be updated instantaneously, and it gives the writer a definite advantage when deciding on how they want to write an article.  It's almost comical nowadays to think of a writer sitting in the press box furiously typing on the typewriter, struggling to meet a deadline when the game ended two hours earlier.

Tennessee Titans roll to 3rd Straight Victory Over Lackluster Browns

Cleveland-  On a wet cool blustery afternoon at Cleveland Browns Stadium, the Tennessee Titans did little to warm the spirits of Cleveland Browns fans by easily rolling to a 31-13 victory and a third straight win. Tennessee quarterback Matt Hasselbeck threw three touchdown passes, and the defense added a touchdown of their own to help the Titans improve to 3-1. 

The outcome was rarely ever in doubt as the Titans built a 21-6 halftime lead behind the arm of Hasselbeck, who threw for 194 yards and all three of his touchdowns in the first half.  Hasselbeck finished the game with 220 yards passing. 

It looked good for the Browns (2-2) early as they struck first on their second drive of the game. Kicker Phil Dawson booted a 48-yard field goal with just under seven minutes left in the first quarter.  The 3-0 lead would prove to be the last time the Browns would hold the lead.

On Tennessee's ensuing drive Hasselbeck found Craig Stevens in the end-zone for a 12-yard touchdown reception to give the Titans the lead 7-3.

Dawson kicked a 51-yard field goal on Cleveland's next drive to close the gap to 7-6, but it would be the last time they would score again until the fourth quarter.  By then, the Titans held a comfortable lead and the game was all but out of reach for the Browns.

Jordan Babineaux returns a Colt McCoy interception for a Titans' score

After scoring points on two of their first three drives the Browns failed to score on their next six drives. The Titans took advantage of the Browns lack of offense to open up a 24-6 lead and seal Cleveland's fate.

Hasselbeck tossed an impressive second quarter 80-yard touchdown pass to tight end Jared Cook who took the pass and skirted up the left sideline running past defenders on his way to the end zone and a 14-6 lead for the Titans. 

Hasselbeck then followed it up with a 4-yard touchdown pass to Damian Williams with 33 seconds left in the first half to open up a 21-6 lead for the Titans.

Damian Williams' 4-yard touchdown reception over Cleveland cornerback Sheldon Brown

After a 39-yard field goal by Titan's kicker Rod Bironas extended the Titans lead to 24-6, Cleveland quarterback Colt McCoy was intercepted by Titans safety Jordan Babineaux.  Babineaux returned it 97 yards for a touchdown to give the Titans a 31-13 lead late in the third quarter.

McCoy set a Brown's record by completing 40 of his 61 pass attempts.  The previous mark of 36 completions was set by Tim Couch against Tennessee in 2002.  McCoy ended the day with 350 yards and one touchdown and that one costly interception.

The bigger story was Tennessee's defense and the inability of Cleveland's running game to ever get on track as running backs Peyton Hillis and Montario Hardesty combined for only 68 yards on 17 rushing attempts.  This forced McCoy to throw often, and played into the hands of the aggressive Tennessee defense which sacked McCoy four times.

After the season-ending injury of star Tennessee wide receiver Kenny Britt last week, there had to be some concern by the Titans about who would step up to replace Britt's production.  Hasselbeck threw to a variety of receivers and running back Chris Johnson had 101 yards rushing to help subdue the Browns.

McCoy's only touchdown pass of the game was a 10-yard pass to tight end Benjamin Watson with 5:52 left to go in the game.

Washington at Dallas:

 FOR IMMEDIATE RELEASE----

Monday Night Bloodbath? Cowboys Face Redskins In One Of League's Most Intense Rivalries

Arlington-  Tonight the Dallas Cowboys will play host to the Washington Redskins in front of a sell-out crowd in Arlington, Tx. at Cowboy Stadium at 8:30pm in a battle of two teams with an intense hatred of one another.  Throughout the week the big story has been the injuries of Cowboys starting quarterback Tony Romo and starting running back Felix Jones, and how the Redskins would attempt to exploit those injuries.  In front of a national TV audience on Monday Night Football football fans everywhere will have a chance to see just how effective the Redskins are at attacking the injured ribs and lung of Romo. 

Romo is expected to be available and starting for the Cowboys at quarterback.  Earlier in the week, Redskins cornerback D'Angelo Hall made headlines by proclaiming that Romo's injury would become a target of his.  "Absolutely. I want to get a chance to put my helmet on whatever's hurt," Hall said. "Romo's ribs -- I'm going to be asking for some corner blitzes.  "If you know something's wrong with an opponent, you're going to try to target in on that. We're going to try to definitely get as many hats on that team as possible."

The Redskins are starting a season 2-0 for the first time since 2007, and are attempting to keep the Cowboys winless in home season openers at the new Cowboys stadium which opened in 2009.  The Cowboys lost their previous two season openers to the Giants in 2009, and the Chicago Bears in 2010. 

The two teams have a storied and bitter history against one another. The two teams first met in 1960, and in the 102 meetings since, the Cowboys have dominated having 62 wins to their credit.  But, the only two times the teams have met in the postseason the Redskins have finished victorious. The rivalry really heated up in the 1970s and 80s as both teams won Super Bowl Titles.  Between them the two teams have 8 Super Bowl wins.

The Redskins have lost four of their last five meetings against the Cowboys, but that hasn't dampened the intensity of the rivalry.  Redskins quarterback Rex Grossman is excited to be in such an intense rivalry.   "Any time you are in a rivalry game kind of like the Bears-Packers, Cowboys-Redskins, it's one of the biggest rivalries in the NFL," Grossman said. "It's a very important game for both teams so it adds a little bit more adrenaline, a little bit more excitement, Monday night football, so it's going to be a fun day."

Redskins/Cowboys Fans Watch a 2010 game

The Cowboys desperately need to avoid a loss in order to avoid starting the season 1-2 and falling behind the division-leading Redskins even further. The injured Cowboys:  Romo, Jones and wide receiver Dez Bryant need to step up in order to provide their fans with hope for the season, and to prove that they're a legitimate threat in the NFC East.

The much-maligned Romo especially needs a strong start and to avoid injury in order to keep from drawing fans and perhaps coaches ire.  The injured Romo was instrumental last week in leading the Cowboys to a hard-fought overtime victory over the 49ers.  He gained some support by proving how tough he was last week by returning to the game after leaving with injured ribs.  This week he'll get a chance to show everyone how tough and effective he can be if he can lead the Cowboys to a victory against the hated Redskins. ###


Contact:

Sean Coleman: Blogger/Student
King of Sports World, Inc.
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Brett: An Advertiser's "Favre"rite Endorser

Advertisers have been using sports to reach their consumers for a very long time.  In the late 1800’s, advertisers used tobacco ads featuring boxers, hunting and horse racing.  This concept grew and with the advent of television in the 1940’s advertisers began to truly realize that sports broadcasts and personalities could be used to market products.  Now, the concept of using a celebrity or athlete to endorse a product is ubiquitous.  It is hard to go 30 minutes without watching an athlete on television pitching a product for consumers to buy.  Advertisers realized the popularity of athletes and consumer’s feelings about the athletes could allow them to effectively brand their product with that athlete and appeal to the consumer.  In return for their endorsement the athlete receives recognition and compensation, and the company’s product is set apart from the competition.  This usually creates a good return on investment for the company.

Some partnerships with products and athlete have become so well known that almost everyone, even non-sports fans, are aware of which company an athlete is an endorser of.  We think about the holy grail of endorsers, Michael Jordan, and immediately Gatorade and Nike come to mind.  Tiger Woods and Nike, before his scandal. Even a non-athlete like John Madden, is synonymous with the endorsement of his video game which is released by EA Sports.  

Favre in Wrangler's Ad

If we look deeper at former NFL quarterback Brett Favre and his endorsements we can see how he has crafted his image in order to appeal to consumers.  Favre was arguably the most popular football player of the mid-to-late 90s and into the 2000s, so advertisers flocked to him.  Which product an athlete chooses to endorse can tell us quite a bit about what the athlete is trying to convey to us about him or her. 

A good example of this is Favre and his endorsement of Wrangler Jeans.  Favre crafted an image as a player as a gritty, tough, blue-collar, gunslinger who was a leader of his team.  Favre endorsed very few products throughout his career, but as the end of his career neared he started endorsing Wrangler Jeans.  It’s easy to see the similarities between the product and Favre, and they feel like a natural fit. That is why the ad works well.  There is no disconnection between endorser and product.  If Favre were to start endorsing products like Rolex or Lacoste, then the audience may be smart enough to realize that there is something wrong with that connection and the ad would be unsuccessful.  So, it’s important for advertisers to realize how their product connects to the endorser. 

Recruiting and Fundraising: What a Similar World

In the sports world, the coaches who usually are the best recruiters are the ones who are going to be most successful at their jobs.  In the world of college athletics recruiting it's vitally important for coaches to target players that they feel give their team the best shot to win.  The coach must convince the player to come to his or her school.  The schools  that usually win the “recruiting wars” are the ones that are usually who win the most on the field as well.

The same can be said for sports fundraising.  Recruiting and fundraising could not be any more different when looking at a distance, but if we look deeper we can see that the schools that also raise the most funds for their athletic departments are also the ones that usually win more, and in a sense of irony are the best at recruiting.  It’s a weird double-edged sword.  For a team to be able to raise funds well they have to recruit well in order to win, and for a team to recruit well they have to have funds to improve their facilities and make their school more attractive to recruits.  Therefore, the art of fundraising and recruiting are both strikingly similar.

  

To be successful at both you must be able to effectively identify potential recruits and donors.  Yes, any person in the world can be a recruit or a donor, but the job of the school is to decide who to target for each that gives them the best shot at succeeding.  Schools will look at recruits who have relationships with the school, either by geographical area or perhaps they’ve shown interest in the school.  The same can be said about donors, because the school will look for relationships or ties between the donor and school as well.  Also, schools look for recruits who will have the ability to play at their particular level, and they also look for donors who have the money to give to charitable contributions.  Almost every athlete and fan of a school would like to be a player or donor, but it’s up to the school to narrow that list down and target the appropriate people.

After potential recruits and donors have been targeted, next the school must seek to communicate with those parties.  Communication could begin with mailings, and then if there is an interest level they could advance to contact by phone, visits to school and attendance at sporting events.  The goal is to develop a connection with the recruit and donor and convince them that their school needs them and wants them.  Coaches and athletic directors will sometimes look to build these connections by associating with acquaintances of the recruit or donor in order to strengthen those ties. Finally, it is up to the coach or athletic director to get the recruit or donor to sign on the dotted line and agree to play or donate to their school.  They have to differentiate themselves between other schools and show the person how they will help the school.  Once the agreement is made it is up to the coach or athletic director to make sure the relationship continues and try to advance the relationship further.

Saban on the field

Saban raising funds for his charity

Whenever I think of recruiting and fundraising I feel like Nick Saban, the football coach of the University of Alabama has become a master at both of these concepts.  According to rivals.com, since 2008 Saban has had the top ranked recruiting class three out of those four years.  In 2010, they “slipped” to number five.  Therefore, his team is able to compete at the highest level every single year regardless of the player losses they incur from graduation or defection to the NFL.  In fundraising, Saban is also a master at encouraging donors to give as much as they can.  Let’s be honest, although Saban is not the head of the athletic department he is very much the public face of University of Alabama athletics.  In the off-season he routinely travels the region holding dinners, fundraising events, meet and greets, conferences, etc in order to raise money for his school and charitable organizations.  He signs autographs and books so that he can connect with people, in order to make it more likely they will donate to the school. A Forbes.com article estimated that in 2008 Alabam's football program had $54 million in revenue and $32 million of that was profit. That money then helps to finance the entire athletic department. He shows coaches and athletic directors how dependent the success of one is on the other. 

For an interesting article about the similarities between recruiting and fundraising please visit http://tiffinonline.org/pub/content/ac21c4ad-24dd-43e5-8da1-d428a0c72c5a/Recruiting_and_Fundraising.pdf?eclg_res=1156538&eclg_resver=2150639